Saturday, April 03, 2010

Paul Buff to Raise, Lower Prices


With the new cancer-curing Einstein monoblocs now confirmed to be shipping next week, Paul Buff has addressed a growing question: Why in the world would anyone want to buy regular old White Lightnings now?

They wouldn't, is the obvious answer. So Buff is dropping prices on White Lightning flashes -- and raising prices on the Einstein.

The price increases aren't in place yet, but they are coming. So if you'd rather pay $439.95 than $499.95 for an Einstein, you'd better get crackin'.

And if you are gonna sell your White Lightnings to fund Einstein purchases, I'd get on that, too -- before eBay finds out about the price drop. (No word on exactly how much the WL prices will be dropping.)

New Einstein pricing will not affect current Einstein pre-orders, which are estimated to be at approximately 4 gazillion. And Paul said he'd also give a 30-day notice before implementing the new, market-balancing prices.

:: Einstein Product Page ::
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Source: Fred Miranda forums, via Lighting Rumors

-30-

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18 Comments:

Blogger PrePhoto said...

I'm so confused. Should I keep my Ultra'a or sell 'em short. I'm hoping St.Joe of Connecticut will answer my question

April 03, 2010 2:47 PM  
Blogger Sakki said...

I clicked the product link and then one of the screenshots, and then noticed something else which I found rather interesting. The einstein units are CE certified. Why would they seek that kind of certification if not shipping to Europe?

April 03, 2010 3:09 PM  
OpenID javiergarciarosell said...

CE certified...? very good news for us in Europe! looks like a g-r-e-a-t product. Thanks for the info David!

April 03, 2010 3:23 PM  
Blogger SveinO said...

I haven't been reading forums about the Einstens, what is so special with these units? They are sure not cheap, and what about light modifiers?

Can someone please fill me in.

April 03, 2010 4:40 PM  
Blogger Josh D. Weiss said...

In the manual nor the photo do I see a telephone jack like the White Lightnings, is it safe to assume that the Radio Popper JrX's can't remotely control power output on these unlike the WL's and AB's?

April 03, 2010 4:54 PM  
Blogger Tom said...

No Popper compatibility with Einstein... which is way I am not bothering with them. White Lightnings are great tools.

April 03, 2010 11:26 PM  
Blogger Neuffy said...

The Einsteins are crazy cheap for what they are. Really - they're worth double that, easy.

There is no telephone jack - they use a CRX transceiver ($30), and can have their power controlled with the Cyber Commander directly. Much simpler and cheaper.

April 03, 2010 11:32 PM  
Blogger Steve said...

@ Josh D. Weiss
That is correct the JrXs CANNOT remotely control the new Einsteins.

@SveinO
They are pretty economical for what you get. There is a laundry list of of upgrades, but some of the big ones are a wider range of flash output, consistent color, but the list is long.

April 04, 2010 12:30 AM  
Blogger Ryan S. said...

Wow, good news for the folks kickin' it old school. I wouldn't mind picking up a WL3200 if their price drops too. Good move by PCB I think.

April 04, 2010 9:51 AM  
Blogger Debbi_in_California said...

These will be fast to catch a water drop like a Canon Strobe at 1/16 pwr...but these will have LOT's More flash power!! I've pre ordered mine a long time ago and I'm still keeping my WL's (all 6 of them)
Thanks for the heads up tho!
Debbi

April 04, 2010 10:34 AM  
Blogger Ahmed Roberson said...

Argh!!!! I JUST bought a WL-X3200 AND X1600 at FULL POP!!!! That would SUCK if the price drops next week LOL!!

April 04, 2010 1:25 PM  
Blogger st3 said...

Hey, check out this climbing photographer Simon Carter! it has nothing to do with strobist stuff but the effort and pictures are amazing!

http://www.onsight.com.au/news-blog/articles/82/videos-have-launched

The last video shows his technique, amazing stuff.

April 04, 2010 7:30 PM  
Blogger Will Kronk said...

Shipping next week, that is until his secretary comes down with the flu and they're delayed for another 30-60 days...

I can't wait to see how well they hold up when some one actually has a unit or two in hand to test out.

April 05, 2010 10:35 AM  
Blogger ToddH. said...

So, the big question here is... what do you think about the Einsteins...???
You posted a pretty awesome lighting round up a few months ago and the alien bees seemed to come out on top. You did have issues with them, vs the other two kits you looked into, so do the Einsteins make up for the ABs shortcomings? I would be really interested in asking Zack Arias the same question. Are you going to spend the money and upgrade?? :)

April 05, 2010 2:53 PM  
Blogger David said...

I am sure they will be very neat, but they took too long for me.

As I said in the Trip Jennings OA post, I was not real happy with the consistency and color of the light on the AB's for the kind of stuff I want to do.

I waited as long as I was willing to wait on the Einsteins. But in the end I wanted a light that was great -- not just great for the money.

I am sure that people will be very happy with the Einsteins -- they offer a lot of bang for the buck. But I chose one of the other brands.

Still getting used to them. But on the whole, very, very happy. More on that soon.

-DH

April 05, 2010 3:01 PM  
Blogger akoloskov said...

Wow, good to know, I was going to buy Ensteins anyway. Thank you, sir:-)

April 06, 2010 10:01 AM  
Blogger Box of Frogs said...

All great but we need a steady supply of them here in Europe hopefully without the enormous markup that usually takes place - I'll not hold my breath eh!

April 07, 2010 7:53 AM  
Blogger William Luu said...

CE Certified, because there's an Australain store distributor and we follow European standards over here.

http://www.paulcbuff.com.au

April 11, 2010 12:13 AM  

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