Thursday, July 12, 2007

Amazing Use of Off-Camera Light

This is not strobe, but it is some of the most creative use of off-camera lighting I have ever seen.

Last year, we ran a post about Pika-Pika, a group of Japanese performance artists who draw with light. They shoot still-camera time exposures of themselves drawing with flashlights, and animate the still frames to absolutely beautiful effect.

It appears as if Sprint has commissioned them to create a television commercial. I say "appears" because I don't know for sure. If Sprint came to them to create the piece, I think that's just great. But if a bunch of Madison Avenue types just lifted the technique and recreated it for a commercial, eh, not so nice.

Anyway, check out the vid and watch how quickly you can get lost in a simple series of flashlight time exposures. Really neat concept, and brilliant execution.



I find myself wondering how they pull this off. The consistency between frames is just amazing. Then it occurred to me that they probably shoot a frame, then shoot the next frame and chimp back and forth between the two. If it flows well, they move on to the next frame. If it doesn't, they delete the current frame and re-do it.

With all of the planning and shooting on the DVD's, I am pretty crunched right now. But I can see myself trying something like this just for the fun of it when I get some free time. Have you ever tried anything like this? If so, was it harder or easier than you thought it would be?
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Last year's post of an animated horse walking across the floor is here, along with other links to more cool Pika-Pika stuff.

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21 Comments:

Blogger Rog said...

I've tried some light painting but nowhere near this complicated, even for 1 frame. It is hard, and I can't help but wonder what tricks they have up their sleeves during the shoot (or after, but hopefully not).

July 12, 2007 3:11 AM  
Blogger Matthias Weinberger said...

To be honest - it's not as difficult as it looks. I've been lightpainting for years and once you have the basic technical skills you can literally do anything you like. ;-)

Objects are easy:
http://farm1.static.flickr.com/21/28202052_75101c01b3.jpg

For stuff like in those videos you can use cardboard cutouts as I did here for the writing:
http://farm1.static.flickr.com/31/58524924_41f24debcc.jpg

July 12, 2007 3:31 AM  
Anonymous Matt said...

if anyone's interested, the music used in that video is by an awesome band from Melbourne called "Architecture in Helsinki"

July 12, 2007 3:59 AM  
Anonymous esotericsean said...

Originally, this technique was done with nothing more than a d-slr, but they've been able to perfect it with the use of a video camera and frame grabber software (so you can see where exactly you are before you even take the picture).

July 12, 2007 4:12 AM  
Anonymous Gareth said...

This flickr slideshow is also really good

July 12, 2007 4:18 AM  
Blogger Stephan Ahonen said...

A while back a friend and I had some fun doing something similar, but we never thought of animating it. I actually saw this commercial on a screen somewhere last night when we went to see the new Harry Potter movie, it's kinda crazy it ended up here.

July 12, 2007 5:54 AM  
Anonymous Ned Batchelder said...

I love the look of this. I hate to say it, but I think this has been cheated. When you look at the previous pikapika videos, they have an enormously scribbly quality, because of the difficulty of lining up consecutive frames. This video makes some very detailed shapes (the arms of the sun for example), and they hold quite still, or move very fluidly.

I think the light in this video has been animated in post-production. Being a phone company commercial increases my feeling that it isn't real.

July 12, 2007 7:51 AM  
Anonymous Anonymous said...

Reminds me of Pablo picassas centaur, one of my fave b&w shots

July 12, 2007 8:57 AM  
Anonymous tessler65 said...

I've been seeing this commercial on TV for about a week now. It always grabs my attention!

I've done some single-frame lightpainting using a small LED flashlight and balloons (to get different colors; just stick the LED into the neck of the balloon and stretch it over the light). It just takes practice. And patience. Lotsa patience.

July 12, 2007 10:23 AM  
Blogger Chris said...

Here is a behind the scenes video of the making. Awesome stuff.

http://www.youtube.com/watch?v=MfefTRDY4sc&eurl=http%3A%2F%2Fjamesyu%2Eorg%2F2007%2F07%2F04%2Flight%2Dpainting%2Dsprint%2Dcommercial%2F

July 12, 2007 2:24 PM  
Anonymous Anonymous said...

The making of the spot is here. All done by hand over long nights.

http://www.youtube.com/watch?v=MfefTRDY4sc&eurl=http%3A%2F%2Fjamesyu%2Eorg%2F2007%2F07%2F04%2Flight%2Dpainting%2Dsprint%2Dcommercial%2F

July 12, 2007 2:36 PM  
Blogger Mary said...

I'm no pro, but I inadvertently painted with light last weekend while on a bobbing boat, trying to take fireworks pictures. You can see it here: http://bp2.blogger.com/_xwVD2pyUQ3s/RpLgxPW-WoI/AAAAAAAAAl0/bQSfmGITwOQ/s1600-h/IMG_4357.JPG

(or tiny url here: http://tinyurl.com/yrpqxb )

July 12, 2007 8:25 PM  
Anonymous Ned Batchelder said...

I guess I'm the pessimist proved wrong! I'm glad to see they really did it by hand...

July 12, 2007 8:54 PM  
Anonymous Luis Cruz said...

I tried this before too, but not with video. You can find a shot of me with
my imaginary friend
in my gallery.

July 12, 2007 9:47 PM  
Anonymous Andrew Smith said...

Much much much harder than I expected.

July 13, 2007 11:58 AM  
Anonymous Laura said...

The pikapika work is ABSOLUTELY AMAZING!!!

July 13, 2007 3:34 PM  
Anonymous Anonymous said...

There is a video behind the scenes of the sprint ad. It took four days! WoW!


Or
http://www.youtube.com/watch?v=MfefTRDY4sc

July 14, 2007 4:22 AM  
Blogger howdoyoulikeiceland said...

I had a go last winter. Surprisingly easy to do, but difficult to do well (particularly if you want to do lots!)

http://www.flickr.com/photos/bigfez/384521708

July 15, 2007 6:38 AM  
Blogger Heron said...

I have been doing light painting with LED flashlights for a while now, never tried to animate it. I loved the Pika Pika videos when you first linked to them.
http://www.flickr.com/photos/bluheron/sets/72157600280375552/

July 16, 2007 4:38 AM  
Blogger Jess said...

A great tool (besides cheap flashlights) for colorful light painting is the Sauce Color Changing Lightwand. It will fire in one solid color, change abruptly from color to color, or run through a rainbow smoothly. You can do some pretty neat stuff with this guy. And its quite bright.

July 16, 2007 1:56 PM  
Anonymous Anonymous said...

yes. pika pika were not commissioned by sprint at all. sprint did approach and ask them how to do it. it's not so much that pika pika invented the technique, it's the communal aspect sprint applied to the commercial and how it was made with recruited artists/illustrators to "draw" that irks them.

-a friend of pika pika.

September 14, 2007 2:53 PM  

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