Free Download: Simply Well Lit with Joe McNally

I was hanging out in Penn Camera (my local photo store/pro shop) last week when I came across a very cool promotional brochure put out by the folks at Bogen Imaging. It's a 24-page, oversized, heavy stock Elinchrom brochure wrapped around a photo shoot by Joe McNally.

I am a big fan of Joe McNally. If he did a video on how to make toast, I would probably watch it. But a brochure illustrating many different types of light on a gorgeous Kazakh model?

Yeah, I'm there. (More after the jump.)

A Sampling of Quotes:

On restricting light:

"... If you want something to look interesting, don't light all of it. ..."

On the ubiquity of the ring light:

"... It actually has gotten a bit of a bad rap, probably from overuse in those downtown magazines with catchy names that usually last for about two issues and run page after page of disaffected, outlandishly dressed young people, apparently high on some form of illegal substance, staring vacantly at the camera with a circular highlight in their overlarge pupils. ..."

And, needing no qualification or justification whatsoever:

"... When I explained the concept to the model, she queried me in her rich Kazakh accent, 'So I will be nude, yes?' ..."

(Okay, am I the only one who could actually hear that being said, out loud, in my head?)


Fortunately, we live in a world where, if you create a brochure like this, it almost certainly gets converted to a .pdf and stuck on a site somewhere. You can download the brochure here. (Right click it to download to your computer.)

If you want to see for yourself Joe McNally shooting glorious Kazakh model with Elinchrom lights for glory of Kazakhstan on niiiice paper, shoot Bogen Imaging an email and request a copy.

Stick something like "Request for Simply Lit Brochure seen on Strobist" in the header, to make sure your email will be seen by the poor person whose job it will be to address brochures for the next few days. (And don't forget to give them your snail mail address.)


Brand new to Strobist? Start here | Or jump right to Lighting 101
Connect w/Strobist readers via: Words | Photos

Comments are closed. Question? Hit me on Twitter: @Strobist


Blogger LabellePhoto said...

Thanks for pointing this out David!
Love the quote:
'So I will be nude, yes?'
Very funny!!!


August 29, 2007 12:51 PM  
Blogger Vincent said...

Free Lighting Setups?
Kazakh Women?


Thank ye Kindly, David

August 29, 2007 2:19 PM  
Blogger Bardigan said...


August 29, 2007 2:23 PM  
Anonymous pmiska said...

waiting for the Borat quote...

August 29, 2007 2:24 PM  
Blogger Ken said...

Meanwhile... Somewhere in the basement of the Bogen headquarters, Some poor intern opens up "Outlook"

"You have 152,489 new messages"

I hope they've got a lot of envelopes .

August 29, 2007 3:26 PM  
Blogger David said...

I think her name is Donna. At least that is who I spoke to in Marketing. She is very nice, and she is not an intern. Please be gentle.

August 29, 2007 3:36 PM  
Anonymous Anonymous said...

I can't get the pdf to it just my computer connection?
Paul M

August 29, 2007 3:39 PM  
Blogger reinier said...

First of all, thanks :)

Second, since we're about lighting examples here.. this link might be interesting. I found it on today :)

its a training vid showing several lightsources and stuff, i enjoyed watching it. It's in Quicktime


August 29, 2007 3:39 PM  
Anonymous Adam Trevillian said...

Are those free?

August 29, 2007 3:45 PM  
Blogger David said...

Free? The downloads, yes. The Elinchroms, no.

August 29, 2007 4:47 PM  
Blogger John said...

Er, maybe he was asking if the nude Kazakh women were free. No, they're not unless you're a really really good Strobist.

August 29, 2007 5:26 PM  
Blogger David said...


August 29, 2007 5:32 PM  
Anonymous Fielding's Sister said...

The ringlight quote has always been hilarious to me! I'm glad you posted that.

August 29, 2007 6:34 PM  
Blogger E-500 said...

Finally, I have two goals for my photographic career:

1. Shooting a Kasach model - or two - or ten.

2. Somebody saying about me:
"If he did a video on how to make toast, I would probably watch it.


August 29, 2007 8:17 PM  
Anonymous Adam Trevillian said...

You're both incorrect. I meant if we request a brochure, will it cost me anything.

Nice try, though. :)

August 29, 2007 9:56 PM  
Blogger Lee Hammond Photography said...

Joe McNally makes all things, to do with lighting, look very easy. His Nikon lighting DVD underwhelmed because it was one long paid commercial, with the breathless voice-over, that glossed over the details that he had already worked out. His lighting workshop filled in some of those details, though when I did it, no-one but Joe was shooting.

In a world of big egos, he is a nice guy who finds this stuff easy and seems almost surprised by his 'fame'.


August 29, 2007 10:12 PM  
Anonymous Allen said...

I really hope I've gotten my request for a print version in before they realize that this has all gone ballistic! And I hope that they ship to Australia :)



August 30, 2007 5:19 AM  
Anonymous Anonymous said...

Troubles downloading? Try this link instead:

Ciao, Walter

August 30, 2007 6:51 AM  
Anonymous Mat said...

PDF won't load for me either. "Expected a dict object" error, whatever that is. Any other source perhaps?

August 30, 2007 6:52 AM  
Blogger Randy Janoski said...

Joe is a great guy, the hard copy of the brochure (and the PDF) however looks a bit dingy, seem as though in post production the images were never brought up to the base of the toe curve. And what about those eighties hair styles.

Randy Janoski

August 30, 2007 8:51 AM  
Blogger Chris said...

@ gotta aim higher...based on page 13, I wanna be a ringlight :-)

August 30, 2007 12:04 PM  
Anonymous Anonymous said...

I found it impossible to open the document with Safari but it worked fine with Firefox.

August 30, 2007 5:09 PM  
Blogger Unknown said...

Link that works as of today:

December 24, 2012 3:09 AM  
Blogger Unknown said...

This is probably the new official download:

September 12, 2013 5:27 AM  

Post a Comment

<< Home