New in NYC: Free Lighting Critiques

Whoa -- tough crowd.

If you are shooting an ad that will appear in the NYC subway system, you'd better nail the light. Because the techniques of the pros are quickly spreading to the Average Joes.

Last Wednesday Justin Ouellette, who publishes the very neat, shot this "annotated" ad in an NYC subway with a cell phone cam. He then put it on Flickr, where it promptly migrated to Digg, where it quickly rose to the front page.

The view count on Flickr is now nearing six digits. Including, eventually, the perfeshunal who originally shot the photo. I love the web.

:: Entire Ad, for Context ::

(Thanks to Berk for the heads-up.)



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