Joe McNally: New Book, YouTube Channel

The video above was done as an introduction Joe McNally's upcoming book, "The Moment it Clicks," and originally appeared on Nikon's website. But Monday it also popped up on YouTube -- on a new Joe McNally channel.

We have seen other pros (i.e., David X. Tejada and Chase Jarvis) creating an online presence and allowing people to plug into their brains. And we have seen how having access to that faucet of quality information helps so many other photographers. Someone like Joe McNally buying into the idea is a great step in the right direction, IMO. It will raise the quality of the whole, ongoing discussion. And I'm thinking he won't be the last one to make the jump, either.

For all of the bitching and moaning that happens about the huge changes rippling through the world of photography, in terms of pure learning this much is true: There has never been a better time to be a photographer.

Back to the book, I was lucky enough to get a sneak peak at it when it arrived in my email in-box a little ways back one evening at about 11:30 p.m.

As for what I thought of it, suffice to say that Mr. McNally now owes me one good night's sleep. I ate the whole thing in one late-nite sitting. It's a great read, and there will be more in this space when it gets closer to shipping, hopefully later this month.

:: The Moment It Clicks (Amazon) ::
:: Joe McNally's New YouTube Channel ::



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Anonymous Skunk said...

Heck yeah I can't wait for the book to come out! (Pre-ordered mine weeks ago)

See you next weekend, sir!

January 09, 2008 12:28 AM  
Blogger LERtastic said...

Even just watching that movie I learned things. Can't wait for it to come out now!

January 09, 2008 1:15 AM  
Blogger J. Beckley said...

I saw this from Scott Kelby's blog a couple of weeks ago and definitely pre-ordered this! I think now from posting it here there might be backorders for the book like Light Science and Magic!

January 09, 2008 3:05 AM  
Anonymous Shaun Krisher said...

You're right. It's a wonderful time to be a photographer. I've been poorer and happier than ever before since I've gone pro.

If you can't make money as a photographer, be a better businessman. Don't blame the art.

Thanks, strobist!

I write a blog for new photographers here:

January 09, 2008 8:10 AM  
Blogger Nicholaus Haskins said...

Cant wait. Had the chance to see him speak at Imaging a couple days ago. Great stuff.

January 09, 2008 8:33 AM  
Anonymous Anonymous said...

Is there going to be more lighting 102? I feel it went away suddenly, and wonder what happened.

January 09, 2008 9:52 AM  
Blogger David said...

@anon 9:52 am:

Next installment is going up tomorrow.


January 09, 2008 10:26 AM  
Blogger Aaron L said...

I had a chance to have my portfolio reviewed by Mr. McNally this past summer and attend two of his lectures.
He is one hell of a talented photog as well as a really nice guy. I can not wait for this to drop so I can take a look at it.

January 09, 2008 10:51 AM  
Blogger Chuck said...

In November he came to LA to speak. It was an incredible hour listening to him talk about his shots and work.

January 09, 2008 11:29 AM  
Anonymous Matthew Allen said...

Cool video, the book sounds very appealing. But David, are standards slipping? I could have sworn that at 2:30 in the video Mr McNally said "So I put a flash ON THE CAMERA". Good grief!


January 09, 2008 1:07 PM  
Blogger Basswork said...

Did you notice that he used a Stofen outside? There was a long Flickr thread on that subject a while back.

January 09, 2008 5:04 PM  
Blogger David said...


I have noticed that several times, and was considering a post on the topic. IMO, he does it to extend the angle at which he can position his remote flashes and still see the master pulses in CLS.

Pretty smart if you are CLS'ing, actually.

January 09, 2008 7:52 PM  
Blogger ogalthorpe said...

I wish I had an elephant.

January 09, 2008 10:32 PM  
Blogger Photonomikon said...

I swear Joe McNally looks like William H Macy.

January 09, 2008 11:23 PM  
OpenID tadatsune said...

I have been on that windy, cloudy mountain! That is Acadia National Park and Cadillac Mountain shooting out into Frenchmans bay. I look forward to his book.

January 11, 2008 8:48 AM  
Anonymous RKPhoto said...

Just saw him speak at Imaging USA in Tampa and he was great as always.
And for you David, I spoke with Moshe at MidWest Photo and got a free "Stobist" gel pack just for saying that I was glad he supported the site. I really like those guys at MidWest! Just thought you should know that............

January 11, 2008 11:04 AM  
Anonymous zhounder said...

Joe McNally is a god. His DVD on the CLS system came to me a while back. In discussing the CLS system with a fellow shooter she pointed me here. between the two of you I am so screwed. At least my wallet is. As cheap as you make it, its still expensive to have everything!

January 11, 2008 1:29 PM  
Anonymous Sam Webster (aka wiredjazz) said...

Hey DH.

I just edited footage together from a shoot I did yesterday to make a behind the scenes strobist style video for youtube. I've given strobist info to each of the shots on my blog, plus the video links and the links to the shots taken on flickr.

it's here if you want to check it out:

no obligation to feature it or whatever (though that'd be awesome), i just thought you'd dig it. Along the lines of Bert Stephani's stuff you know...

Sam (aka wiredjazz)

January 12, 2008 8:39 AM  
Anonymous Anonymous said...

I have never seen that hair type before.

January 12, 2008 3:22 PM  

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