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Joe McNally: New Book, YouTube Channel

The video above was done as an introduction Joe McNally's upcoming book, "The Moment it Clicks," and originally appeared on Nikon's website. But Monday it also popped up on YouTube -- on a new Joe McNally channel.

We have seen other pros (i.e., David X. Tejada and Chase Jarvis) creating an online presence and allowing people to plug into their brains. And we have seen how having access to that faucet of quality information helps so many other photographers. Someone like Joe McNally buying into the idea is a great step in the right direction, IMO. It will raise the quality of the whole, ongoing discussion. And I'm thinking he won't be the last one to make the jump, either.

For all of the bitching and moaning that happens about the huge changes rippling through the world of photography, in terms of pure learning this much is true: There has never been a better time to be a photographer.

Back to the book, I was lucky enough to get a sneak peak at it when it arrived in my email in-box a little ways back one evening at about 11:30 p.m.

As for what I thought of it, suffice to say that Mr. McNally now owes me one good night's sleep. I ate the whole thing in one late-nite sitting. It's a great read, and there will be more in this space when it gets closer to shipping, hopefully later this month.

:: The Moment It Clicks (Amazon) ::
:: Joe McNally's New YouTube Channel ::



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