Nikon D90 Video, from You-Know-Who

Now I know why Chase Jarvis has been grinning like an idiot for the last few months. He had, like, five pre-production, gaffer-tape-disguised Nikon D90 cameras to play with. And he couldn't say a peep about it, until now. Looks like a great camera for PJ's who are being asked to shoot web video as an add-on.

On thought: They certainly are not flapping that mirror up and down at 24FPS for the 1080p video.

Which means that it might have some kind of electronic shutter. Which means that it just might be one of those magic, high native sync bodies.

I am trying to run it down now. If you happen to work at Nikon and you can find out, hit me in the comments or call me on the Bat Phone. 'Cause we need to know, like, yesterday.

UPDATE #2: So far, looking more like garden-variety sync -- video is apparently being pulled from the live view. Arghh -- I wanted it so bad....

Lots more over at Chase's site.

More on the process behind this, the full brochure and your comments, after the jump.

So, What is This? An Ad?

Rewind a few months. Chase gets the gig from Nikon to shoot the product brochure for D90. This is standard practice for every new camera model that comes out. It has to be done way in advance, with preproduction models. The secrecy is air-tight, the NDAs fly and it is all timed to be available when the camera is released.

This is something very few photographers ever get to do. But those brochures magically appear, full of photos, before the cameras are even on the shelves.

(Little secret: The photos from some camera brochures are not even shot with the actual cameras. Production timelines, or preproduction bugs preclude it.)

Chase's idea was as new as it was simple. Rather than just shoot a bunch of still photos for a brochure, why not wrap a video around the whole process. After all, it would be pretty cool to be handed a bunch of gaffer-taped, top-secret cameras from the future and told to go nuts with them. His bet was that photogs would think it was cool.

Chase is an A-list shooter, and one of a very few living his photo life in the fishbowl. So this kind of a multimedia was a natural for him -- and it was his idea. If you had to define it, that might be kinda hard. To my knowledge something like this has not really been done before.

It's part commercial, part On Assignment, part made-for-YouTube, part underground-end-user thing (that really was his crew shooting D90 stills and video) and part MTV video.

To me, it is interesting because of the mold breaking that is going on with this project. It is also cool that a company as big as Nikon would allow their new baby to be introduced this way. If you think about it, that's a lot of control to give up to a hipster shooter from Seattle and his peeps.

Could it fail? Absolutely. And the failure would be written on the video's YouTube page every day, for ever and ever, amen, in the form of the view count number.

Will it fail? I think probably not. Released at midnight, it already had been picked by dozens of sites by 3:00 a.m. Not exactly rush hour on the internet. But the whole thing was timed to launch on Japan time, so that's when it lit up.

And the fact that it spread so fast is a validation to several things: One, the power of the medium. I would hate to be a magazine right now, unless I was a magazine that could figure out the whole Web Thing.

Two, the decentralization of eyeball-grabbing power from the publishing conglomerates to the universe of individual bloggers. Any one of you could choose to run the video on your site -- or not. The media consumers define the level of success.

Last, the most important validation is the idea that a photographer, more than an ad agency, knows what is cool and entertaining to other photographers. Yeah, duh, but look how long it has taken to get here.

Chase and his crew got to play, we got to watch and a very cool little camera got to be born in an all-new way. Interestingly, I find the product brochure (available here) to be way more interesting, having seen the MTV version of the behind the scenes. But I am pretty geeky like that.

I basically watched it unfold at the last minute as a close outsider -- no financial interest, but a very keen interest in the gear aspect and the leveraging of the medium. Taken to the Nth degree, it is pretty cool (and/or maybe a little scary) to think just how far this decentralization could go.

So, where are you on this? What did you think of the whole process? And for curiosity's sake, did you watch it more than once? That's always my mark for whether a video resonated with me.

Feel free to join the fray in the comments.

:: Nikon D90 Final Product Brochure ::


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Blogger Nick Davis said...

Dude....Chase and you scooped both Joe McNally AND Moose. An impressive feat indeed!

Chase's videos are kick-ass as always, and the possibility of an electronic shutter and high-sync are intriguing. Hopefully somebody can wriggle out from under their NDA and let us know?

Cycle 61 Photography

August 27, 2008 12:31 AM  
Blogger LuminonPhotography said...

Sunny beach! The technology that Nikon is pumping out is AMAZING! The D300 was a spectacular performer for the price and now the D700 and D90... Unbelieveable!

August 27, 2008 12:34 AM  
Anonymous Neil Van Dyke said...

The entire piece was a nice 5-minute "style" commercial. Coming from Chase Jarvis, I was expecting insightful review or tips. Otherwise, it's like beets for Christmas, albeit tasty beets.

August 27, 2008 12:54 AM  
Anonymous Jeffery Hughes said...

Right On! This is a combination of two of my favorite things. Awesome new technology in the form of a sweet camera, and great photos and video from Chase. Great work!

August 27, 2008 12:55 AM  
Anonymous Neil Van Dyke said...

Please disregard my previous comment. I now see there's text on the site to balance out the pure-style video.

August 27, 2008 1:00 AM  
Blogger shambrick said...

Evil plan forming in my head:

Sell D80 body and Digital VideoCamcorder, replace with D90 - woo hoo!

August 27, 2008 1:21 AM  
Blogger Raycroft Art said...

David, could it be that the D90 is using a ccd for video capture (and just locking the mirror up)? Or... am I just a complete idiot? Thought they were already getting 720p on some other digital SLR's by doing this... Either way, I'm digg'n it.

August 27, 2008 1:24 AM  
Anonymous Anonymous said...

Sync was one of the first things I looked for, but..

This from the specs page of the hands on preview at dpreview:

Flash X-Sync: 1/200 sec

Tony Smith

August 27, 2008 1:42 AM  
Anonymous Matt said...

On the pdf on Nikon's website, are the full specs of the camera.
To quote verbatim from them:
"Electronically controlled vertical-travel focal plane shutter"
"Flash sync speed x=1/200ths"

So.. basically the same as the D80, unless something changes. Owning a D80 currently, I was really hoping for more.

Link is here:

August 27, 2008 1:47 AM  
Blogger John Ricard said...

I'm a huge fan of Chase Jarvis' videos, but this one came across too much like a commercial. I'd rather something a bit more personal with a little less MTV style cuts and editing.

August 27, 2008 2:01 AM  
Blogger ronphoto said...

You know, I shoot Canon, but lately Nikon has been kicking Canon's ass on the cameras.. D3, D90? What the hell Canon, pull it out will ya?

August 27, 2008 2:12 AM  
Blogger BRETT ARTHUR PHOTO said...

i am definitely considering getting one as a back up. not to shabby at all. i'm not too worried with the video capability, but the low noise is appealing and the screen is nice. the cmos is a nice touch too.

August 27, 2008 2:14 AM  
Anonymous Omar Casasola said...

Nikon has more video sample clips here

I feel like I did when I was a kid and wanted to buy the new super nintendo.

I am sold.

PJ's are sure to grab a few of these when they go on assignment.

August 27, 2008 2:19 AM  
Anonymous Tom Erik said...

Nikon could have chosen the same approach to high speed shooting / movie as Pentax has on their K20D. Their highspeed 20 fps / 1.6 MP mode is achieved by reading the LiveView stream.

Could be the same trick Nikon is pulling.

August 27, 2008 2:22 AM  
Blogger Rudi Vavra said...

Hmmm, looks like a paid Nikon ad to me. Not impressed... not with the camera, we'll see how that shapes up when they're out in the hands of the public. I'm not impressed with being spoon-fed a Nikon commercial under the guise of a blog post! Not impressed one bit...

August 27, 2008 2:36 AM  
Anonymous Matt Kirwan said...

For all those British newspaper staffer's who are currently hauling around still's and video this the saviour of your broken back?


August 27, 2008 2:57 AM  
Blogger David said...


Interesting thought. More accurate is that Nikon came to Chase and his guys and asked them to play and come up with something. Gave them full rein. And this is what they did.

He's a Nikon shooter, and the camera does some very cool stuff. So he is prolly not gonna hate it. Nor would I. But I did not get to play...


August 27, 2008 2:59 AM  
Anonymous Anonymous said...

Hey David,

I'm your movie guy from the Santa Clara seminar.

This sounds like a spectacular upgrade from the D70 (which still works great)! I've shot a short movie with the D70. Lots o' fun.

One huge question remains unanswered. How many frames can be shot in the video mode?

1280x720 gives you a 920KB (.92MB) frame (yes HD is loooowww res compared to still images).
Looking at Nikon's specs, you can fit 1800 frames of .9MB images on a 2GB SD Card (what's wrong with CF cards?!). At 24fps, that gives you about 20 seconds per 2GB card.

That would equate to APPROXIMATELY:
2GB - 20 seconds =
4GB - 40 seconds =
8GB - 80 seconds = 1min 20sec
16GB -160 seconds = 2min 40sec
32GB -320 seconds = 5min 20sec

A 16GB card runs $50-120. The D90 isn't about to replace a video camera. Nonetheless, it's a f%$&ing still cam! Pretty slick.

Charlie Cello

P.S. Note this is 720P, not 1080. Still, it'll play on any HDTV.

August 27, 2008 5:26 AM  
Anonymous Herne said...

CMOS-sensors usually have a electronic rolling shutter which means that all pixels are not read at the same exact moment but instead starting from top of the sensor to the bottom with a slight delay. The effect of this is similar to mechanical focal plane shutter and means that you can't use flash with high shutter speeds because the flash won't reach the whole sensor area.

I think this is one reason why DSLRs still have a mechanical shutter; the actual electronic shutter speed is slower than the mechanical shutter speed to avoid the effects of rolling shutter. Nikon D70, D50 (& D40?) and Canon 1D are exceptions, they use CCD-sensors with global shutters that expose the whole sensor at same time and this way allows fast flash sync speeds. Actually with these cameras the mechanical shutter has to work slower than the electronic.

I you look carefully the liveview image of new DSLRs when you pan them fast, you can see the effect of rolling shutter; vertical lines skew. The same happens with mobile phone cameras and I think probably with Nikon D90 video mode.

August 27, 2008 6:55 AM  
Blogger Urs said...

For me the video capture is the reason this thing is killer, no matter what else it does. Heck, there used to be people using 35mm lenses with a ground glass and a relay lens in front of camcorders to get the shallow depth of field and film looks. All this pain is now over, thanks Nikon!

August 27, 2008 6:56 AM  
Anonymous Anonymous said...

I hear the max lenght for video is 5min...

August 27, 2008 7:39 AM  
Anonymous Anonymous said...

I totally dig amateurs or even professionals use gaffer's tape to mask there gear when shooting Nikon.
Just kidding.

I love the clip(s) from Chase Jarvis and his crew and applause the initiative. Smart marketing.

August 27, 2008 7:55 AM  
Anonymous Anonymous said...

I don't know certainly why but I feel like this whole HD video recording option is very highly ranked among major suckages of dSLR's development these days. IMHO, of course. I guess I just need another roll of Tri-X to calm down and retrieve...
Not digging this whole thing at all. But mind me not, I look like an uber-conservatist in this regard.

August 27, 2008 8:19 AM  
Anonymous Anonymous said...

Watching it I was expecting to hear at the very end "and by the way this video was shot an one of those D90s". ;-)

August 27, 2008 8:56 AM  
Blogger Ian said...

I'm kinda with Rudi and the others on this one. While Chase has his loyal followers who will eat up anything he posts, it does feel like a commercial.

Chase isn' a gearhead and says so in his post, so for him to get all a quiver about a prosumer camera, feels like a commercial. You only have ot hit the subsite and and also see some of the same shots used in the brochure.

contrast that to David's post of the SB900. Much more impartial.

August 27, 2008 9:14 AM  
Blogger Alfred said...

God, I hope you are right about the electronic shutter, I have not upgraded from my D70 because of this feature.
Great post as always! Keep us informed!

August 27, 2008 9:24 AM  
Blogger Daniel Cormier said...

In a couple of Chase's team's sample shots, there are some skateboard shots using flash taken at 1/1000...

August 27, 2008 10:07 AM  
Blogger Yanik Chauvin said...

Oh my gawd!

Ok, when's the D400 coming out with the movie function? This is insane!

I'm actually looking for a video camera right now. I might as well ditch my old D70 backup and get the D90! Then I can put all my lenses on it and have much more creative versatility than a regular video cam. Image filming with a fiheye then swtiching over to a macro. WOW! My brain is going 1000 mile/hour! :P

August 27, 2008 11:27 AM  
Anonymous Al Graham said...

Of course it feels like a commercial. It's a celebrity telling us how wonderful this new product is.
Do you trust Chase to only do that if the product really rocks? I do. I just hope I can afford one (or a D300) soon.

August 27, 2008 11:30 AM  
Blogger Andrew T. Sullivan said...

Well gee, why would Chase's video seem like a commercial? Well, it is funny that his shots are in the brochure...

Its a good video, and was at least in part shot with the D90 itself (in fisheye scenes, and one time seen in a reflection). Should Chase have made full disclosure? It certainly isn't being held to a journalistic standard...

My opinion? Good features, stylish video... not a bad combo.

August 27, 2008 11:43 AM  
Blogger gary tijuana said...

I'm scouring this specsheet to find any info about an intervalometer... but can't find anything yet. It's the one thing missing from my D80, and the piece that will make me want to get a D300 over a D90.

Or, perhaps, I just need one of each.

August 27, 2008 12:49 PM  
Blogger JS said...

That was quite a gear-wank-- and I'm not dissing Chase -- but I have no idea what the D90 does differently, other than shoot video... video which may or may not have contributed to the YouTube vid.

Trust me, if Nikon asked me to do that, I'd be all over it, but if they're making a commercial, I need specs, man.

August 27, 2008 12:56 PM  
Blogger Andrew Alexander said...

Video is a great feature, but it still has a way to go before we have full convergence. The video quality will probably be very good, but the audio is being recorded on a monaural mic, and there's no separate audio-in that I can see. It would have been very ingenious to have a bi-directional 3.5mm jack to allow for line-in/line-out operation but my sense is we won't see that (prove me wrong, Nikon!).

The other thing is of course the 5 minute recording limit, most likely due to sensor heat considerations. That said, the limit is different for the lower resolutions (640x424/320x216) - 20 minutes - and it produces a 2GB file. Could it be a FAT16 filesize limitation?

Interesting times.

August 27, 2008 1:08 PM  
Anonymous Nathanael Gassett said...

As far as the commercial not having enough specs, I think that this is a more effective commercial because it leaves your searching for more. It's an ad, and a clever, effective ad at that. It's not an infomercial. I think the idea was to show the camera in action and get the "I want to do that!" reaction (worked on me, hands down). Nikon and Chase's site both have plenty of specs for us techys.
Even commercials with more tech info in them can't list all the features, just the cools ones (like D-Moive in this case).

I have been shooting Canon, but I'm not married to it yet, Nikon might be my bride after all.

We'll see how this plays out.

_Nathanael Gassett

August 27, 2008 1:58 PM  
Blogger John Leonard Photography said...

I think the entire launch of this product was great. Long story short. I jumped on Nikon's website at around 8:00AM before work flipped through the sample pics for a couple of minutes, and thought, "Wow, looks like Chase Jarvis shots." I come home anxiously awaiting to read early reports, specs, etc. And lo and behold it was Chase Jarvis images! If nothing else Chase is a genius at brand recognition.

But the video (which I have watched over and over) is great. I think this is where photography is heading, viral, ground level, and pushing boundaries. We all know that "everyone is a photographer" (especially if you are trying to grow and get your own business off the ground). This camera puts that squarely out there. And honestly I think it is great. And the way Nikon put this whole thing together with Chase was important in the fact that the big guys are seeing where photography is and where it is heading.

August 27, 2008 1:58 PM  
Blogger Tom said...

I've just finished reading through the archives, and I'm itching to give the Lighting 101 and 102's a shot. I don't have a camera, though.

I noticed on the "Where to get your gear" post you mentioned you were working on a similar post for the "what camera should I get" and am just wondering if you're still planning on putting that up, or if it's up already and I totally missed it.

Or, alternately, if I should head over to flickr and start pestering the discussion group!


August 27, 2008 2:09 PM  
Blogger seenew said...

I'm thinking this moving function is overhyped. I mean, it will work in selling the cameras, but I don't think it's the solution a lot of people think it is. More like a very fancy cellphone video camera.

August 27, 2008 2:21 PM  
Anonymous dave Kee said...

Well my D40 will get a big, but only slightly heavier brother (it is an adoption after all). I think the 3" LCD and live view will make for a great street shooter with my SB-400 on a SC-28 cord. Too bad about the high synch speed but then little brothers like to have something to brag about too. Would have liked to have been able to add a P6000 to the family, but until that child's crazy RAW issue gets resolved the boys will just have to wait for a little sister.

August 27, 2008 2:46 PM  
Anonymous Tarjei99 said...

I too wanted video for my new SLR (which will be the EOS 50D) until I started to consider weight of the camera and objective being handheld. Eeeeeek.

Hold the video until it works with the full camera frame. Then I select the keepers from the video stream!


August 27, 2008 3:17 PM  
Blogger Mattograph said...

From a slightly different perspective:

This is really cool and edgy. The question is -- is the D90 market the cool and edgy crowd?

Where is Nikon going with this? From my limited and very unscientific POV, the Nikon entry level shooters are the bread and butter of the soccer moms and dads of the world. If you love Nikon, I encourage you to go to Disney World -- you will be surrounded in a warm blanket of red striped grips.

Is Nikon making a calculated move with this camera to appeal to a younger, more energetic demo? Sure feels that way. Will Chase Jarvis move some Nikon bodies? I guess we will see.

More importantly, does this help Nikon move closer to the #1 position in DSLR sales, or is it just cool for cools sake?

August 27, 2008 4:01 PM  
Anonymous Nas said...

Btw, only manual focus is available when shooting video. Maybe not a deal breaker but peeps should be aware of that.

720p HD video is the reason why I picked up a Lumix TZ5. It's a nice letterbox format but I only get 22mins of video on an 8GB SD-HC card.


August 27, 2008 4:09 PM  
Blogger mainfr4me said...

Ugh, which way do I go now? Skip lunch for a few months and get the D700? Keep on track for another D300? Eat something other than Ramen and get the D90?

August 27, 2008 4:15 PM  
Blogger Jacob said...

Where's the Canon love here (I know you're a Nikon Shooter, David, but still)

It may not have video, but Canon is releasing the new 50D in October, which seems like a pretty sweet ride...

August 27, 2008 5:03 PM  
Blogger Michelle said...

You know, I'm currently totally lost as to where this media thing is going. Perhaps it is heading where the leaders are going and the sheep will willingly follow ... who knows.

Before, it was printed paper or the news on TV at six. Now, the consumer has the choice ... but does the consumer actually know what they want?

On the news stand, the consumer can see the choice. On an internet browser, you end up going to google purely because you don't have a clue as to what is out there.

That's the problem I beleive shooters are facing. We've gone whacko over kit when most amateures like me haven't got that much of a clue as to what we want to shoot and where we want to sell it. You pick your tools for the job, but now that we don't know what the job is we want to do, and prety much all the tools out there will do it anyway ... I mean ... what chance do we stand?

I didn't watch the video twice because I'm not that interested in the latest kit any more. In fact, I'm not sure what I'm interested in. I've just got some pleasure out of using a seriously old Hassy with 120 film, strobing a guitar.

No one seems to be buying decent pictures any more because the department store are full of ten quid framed prints ... so for people like me the creation doesn't actually go anywhere ... I don't get the chance to be part of a team living on the creative edge ... I won't be skateboarding down some street ... I guess the whole viral message thing just doesn't fire me any more. I've even stopped watching Ask A Ninja.

Time I stopped being a sheep, made my own creative decisions and became my own shooter.

August 27, 2008 5:38 PM  
Anonymous Ed O'Mahony said...

Since Strobist is well known for its skinflint approach to gear, make sure to check out The Blakes music and for the price of a couple of pints, the inspiration should flow fast and freely with the gear you already own and should by now be paid for. Vampire,Fall,Horse and Don't Bother Me really hit the spot,suck em and see!!!

Whatever the verdict Chase Jarvis, David Hobby and Joe Mac have changed the way we see/photograph the world forever and deserve every bit of positive spin off they get from it. IMO.

August 27, 2008 5:53 PM  
Anonymous -kb said...

One part Fifth Avenue, equal part Orson Wells with a twist.

August 27, 2008 6:13 PM  
Anonymous Brandon D. said...

I don't see why it would bother someone that this seemed like a commercial. It's immoral for a Pro to promote gear now? Joe McNally has done all sorts of cool stuff like this for Nikon. Regardless, whether it be Nikon, Canon, or "__________" gear, Pros should be able to promote what they find useful, even if it's feels commercial.

I mean, really though, all the video really does is show him and his team playing with the camera. That really doesn't seem like the end of the world to me.

August 27, 2008 6:18 PM  
Blogger Christopher Perez said...

Well... if the Canon 5D MkII rumors are correct... Canon fans will have full HD quality (1080p) at their finger tips...

... this is truly insane!...

... I used a small Canon A640 to record a video down at the roundhouse... for the publication of a portfolio of images that was accepted by LensWork... to be seen in LensWork Extended #78 Sept-Oct 2008!... video with still cameras... who would've thought they'd actually be useful? ... LOL!!!

August 27, 2008 6:32 PM  
Anonymous Anonymous said...

Fade in.....


Canon, standing in the middle of the road while dust and smoke settle slowly in the orange twilight. ...Tail lights fading into the far distance. Canon's jaw hangs loose and a blank stare exposes a blank mind.

Canon says "WTF..... what just happened here....."

August 27, 2008 6:35 PM  
Blogger Jeff said...

Hello sir,

Any word if the pop-up commander is faster, more reliable, or offers more control than the D80, D200, etc.?

I'm not a starving student as much as I am an ounce-counting treehugger!

August 27, 2008 7:58 PM  
Blogger Jeff said...

Hi David,

another question, how did you do the audio for your Joe McNally in Dubai video? The D90 supposedly doesn't have audio in so may need another solution.

August 27, 2008 8:10 PM  
Blogger Reflections by the Hill said...

This is some pretty cool stuff coming out of Nikon. I watch the video twice and plan on watching it some more. There are some great examples in the video. Chase did a fantastic job of putting it together. I certain like that Nikon use a few of his pictures for ads for the D90.

August 28, 2008 12:20 AM  
Anonymous Ed said...

I like cameras that can take pictures. I'm a photographer.

August 28, 2008 1:12 AM  
Blogger Ignas said...

It's very strange, only two or three shots with DOF, everything else flat as shot with cheap video camcorder. Biggest plus from using SLR as camcorder I see in ability to produce nice DOF. Hope to see other videos shot with wide-open primes.

August 28, 2008 2:10 AM  
Blogger Michelle said...

To have a second bite of the cherry here, if I am allowed, I'm not that bothered that Chase and team got to play with the latest piece of kit and got to do the whole secret squirrel thing ... I want to hark back to a comment I made about a year or so about Chase (although I think I got my words mucked up at the time) ...

It's the creativity angle that he's got. The energy. The attitude. The whole, "thing," of him and his team. Stuff the camera ... that bloke could have achieved that ninja shot with a throwaway instamatic, a desk lamp, a pile of wood and some matches.

Matt Grum did a good job of following the idea without the studio strobes, the Hassy, location, rack of costumes and props or the organisation team ... that's what I'm saying here.

I'm not dissing anyone... I'm saying that the important part of photography is the creativity between the ears, the boldness in the heart and how hard you can grit your teeth. Sure, having cash helps a lot, but there's ways and means.

The late Dr Randy Pausch said that walls weren't there to stop us, but to prove how much we really want something; it's just for some the walls are bigger than others. It's not about the equipment ... although that helps.

The fact that they thought to have one person on a skateboard, filming another on ... um ... whatever he was on ... I was too busy watching the person on the skateboard doing the filming.

In my beast cheerleader voice G-g-o-o-o-o CREATION !!!

August 28, 2008 2:30 AM  
Anonymous Garrett Garms said...

Man I think that this rocks, I love the vision that Chase Jarvis has. ..The guy is given some new cameras from Nikon to test out. He has been doing these behind the scene documentary/instructional video, which are great really well done, shot, editing, finished product. So why not do the same while testing out some new cameras. Kudos!!

August 28, 2008 2:44 AM  
Blogger Luke said...

The D90 has mono audio. But as Chase's videographer notes in the comments, there's nothing stopping you from recording stereo audio on a second device and synching in post-production - something he does anyway.

Did anyone notice the video Chase posted several days before the D90 ad? The one where his friends the musicians play in his studio. It looks like it may have been filmed using the D90 as well.

August 28, 2008 9:34 AM  
Anonymous scott rekdal said...

I was floored with the idea of 24p with depth of field on a camera around 1000. What everyone has to realice is this, to make a beautiful video w/ DOF you need sharp focus on your subject. If your subject moves, you better be a wizard with pulling manual focus otherwise all of your videos will be soft. Don't expect to be able to shoot video of your kid's soccer game and be able to keep her in focus as she runs around.

That said, this is a step in an extremely cool direction to promote new levels of creativity. Way to go Nikon!

August 28, 2008 5:33 PM  
Blogger prestomation said...

I can see some real applications for something like "D-Movie", especially with the younger crowd. Almost anything on youtube, for one. Also, being in a band, it sounds like a very VERY attractive choice for musicvideos/etc. No need for the mic at all, and it's all short sequences.

I want one.

August 28, 2008 8:13 PM  
Blogger Barry said...

No problems with the "commercial" vs. "behind the scenes" aspect.

As an amateur though, I find it very interesting that very few of the photogs seemed to be able to take their eye away from the viewfinder despite having live view.



August 28, 2008 10:03 PM  
Anonymous Brandon D. said...

Barry, see what you're saying. I have a D300, and I've never even touched it's Live View feature, not even just to test it out. I always use the view finder.

Before I got into DSLRs, I just shot with a point-and-shoot only using its Live View feature; I never touched it's view finder (i.e., I really didn't know what a view finder was at that time nor did I know that my P&S had one, LOL). I was just so used to the Live View; it had a live histogram and a video mode. But when I got my D80, I had to get used to not being able to use the Live View, and I had to figure out how to work with the view finder. Now, I'm just so used to the view finder; I guess we get stuck in our ways sometimes.

August 29, 2008 1:14 AM  
Blogger dannyrod said...

@ ronphoto
I agree completely, Canon's really draggin their feet. Ever since D300 I've been thinking of switching to Nikon, and this might be the push.

@ prestomation
Heck yes man, I was thinking the same thing. Perfect for little projects that have full-level music bed for audio, or documentary-type stuff with voice-over.

I'm so pumped about this thing . . . pretty sure I'm ditchin all my Canon gear, unless the 5D mkII can keep up with Nikon. I'm not too impressed with the 50D's upgrades.

August 29, 2008 2:33 AM  
Blogger Dario D. said...

Oh boy, I've been waiting for this camera for a looong time. It sounds promising (well, it BETTER; they have a lot of competition coming from Canon, and especially Pentax believe it or not, what with the stunning specs on the K10D and now K20D, for the same price)...

...but MONO sound in movies??? LOLWUT? Stunning, sparkling 720p HD video with MONO sound? What is this, the stone-age? Do you have to adjust an antennae on the LCD to get signal while recording video?

That's going to drive me up the freaking wall (even $200 Canon P&S Superzooms have excellent stereo sound), but at least the videos won't LOOK like crap.

Seriously, if they want their customers to SMILE about the videos they record, they're going to have to rethink their microphone. (and I know they're reading this)

August 29, 2008 5:14 AM  
Blogger Crash said...

I have been a Professional Canon shooter for approx 5 years and if the new Canon 5D doesn't rock I'm switching to Nikon. What's going on Canon? The Canon 50D is no good. You will lose a lot of customers if this 5D is like the 50D.

August 30, 2008 6:36 PM  
Blogger Tripp said...

This is definitely just a commercial because it's not as if Nikon is actually asking him as a pro, "What can we improve to help it be a better camera?" Thom Hogan correctly points out that Nikon is NOT getting feedback from pros. Here's an example: The Auto ISO shutter speeds go from 1 sec (!!) to just 1/250th of a second. Who the heck is setting their Auto ISO shutter speed to not go below 1 second??? Much more useful would be for it to go to 1/500th or 1/1000th of a second. I can think of other ways to easily improve the Auto ISO feature, and I'm not even a pro. But like other Nikons, I can almost guarantee the D90's Auto ISO will be the same, because Nikon is NOT getting the feedback from the pro's. I hope I'm wrong on this, but this is just one example of things that could easily be fixed by a simple software update on even my D200. Are you listening Nikon or is Chase Jarvis just your marketing tool?

September 12, 2008 9:07 AM  
Anonymous Richard said...

Hi David

Does all this inclusion of HD video capabilities on DSLRs mean your blog will also have to evolve by providing guidance on continous lighting?


September 26, 2008 8:21 AM  
Anonymous Ry-Tron said...

I thought of the movie functionality as a decent bonus, but it's proven to be totally AWESOME. We've started using it for a video podcast, the 28th episode being the first we've shot with it. Entirely a D90 with a nikon F/1.8, set to 1.8 and a high ISO. It was Halloween night on Church Street in Toronto.

We didn't shoot this in HD (640x424 instead) namely because we didn't wanna kill the batteries or the sensor with it being the only camera we were using that night. Most of the audio was recorded off-camera.

November 06, 2008 10:48 AM  
Blogger mightymattp said...

I wanted to share a video I made for the NikonFestival. I made it almost entirely with the D90's video capabilities. I talk about the lenses on used on the link.

December 24, 2009 6:04 PM  
Blogger Anzi said...

Glad to see your this post well as the matter of fact when ever it comes to cameras i have seen seen people discussing this thing 100 times, there is always a debate about quality and choice between Nikon and Canon. They both got appealing features that can help one to take a quality snap, They are perfect in their own ways. What i feel is Nikon is the best one.

August 05, 2010 6:39 AM  

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