Monday, December 01, 2008

Jean-Baptiste Guiton Shoots Make-Up

We get lots of portrait shoot videos around here, but not so much with the high-end product shots. And this one is a real treat, as it shows the full process for creating the cosmetics ad for T. LeClerc shown at left.

It is a composite shot, with each portion being shot on a 35mm-format Canon DSLR. Even if the ad runs as a huge poster, that "pieced-together" process gives you insane overall resolution.

Hit the jump for a fast-paced three minutes showing what it takes to reel in those dollars (and Euros) from women who want to look beautiful.
__________




Paris-based Jean-Baptiste Guiton (pictured below) spent ten years in Chicago before moving back to his native France. His company, Studio 29, will be celebrating its tenth anniversary in January.

I loved this. And honestly, I do not know why more shooters are not doing videos like this to augment their marketing to future clients.

What, is there not enough room in the budget for YouTube?

Just as much as the technical stuff, I enjoyed watching the whole crew on this. John-Baptiste (seen at left) and the others clearly enjoy what they do. And that counts for a lot.

If ur not having fun, ur doin it wrong.

You can see more of Jean-Baptiste's work at www.guiton.net, including more makeup still life work for T. LeClerc. And speaking of T. LeClerc, they are running a big version of this shot here.

(Thanks for posting this, J-B!)

Follow me on Twitter: @Strobist
Now Shipping from USA and UK: Strobist Lighting Seminar DVDs
Feed your brain: My Favorite Lighting/Photo Books

29 Comments:

Anonymous Nionyn said...

Yay! Loved it. :-)
More product stuff would be great, if you ever come across it.
In the meantime, thanks for this!
Cheers, Nionyn

December 01, 2008 12:26 AM  
Blogger killrb323 said...

Absolutely loved it. I need to branch out and do more innovative fun stuff like that for my port, I would love to book jobs like that.

December 01, 2008 1:03 AM  
Blogger Josh McCullock Photography said...

so true! I just finished a commercial project and thought a video would be a great way to show the process. check it out!
http://vimeo.com/2379150

have fun in London!

December 01, 2008 1:05 AM  
Anonymous Stefan said...

Great video, I learned a lot from watching them work. It is a great insight into high end product shots.

December 01, 2008 1:07 AM  
Anonymous Anonymous said...

It's pretty amazing what some of these commercial photogs do to come up to solve problems. Look at his other video, as well!

December 01, 2008 2:43 AM  
Blogger Marcin Retecki said...

Very cool session! Thay had lots of fun and mess!

December 01, 2008 3:30 AM  
Blogger Giles said...

David - In answer to your thoughts of "I do not know why more shooters are not doing videos...": In the spirit of sharing what I do, I have just got around to setting up a YouTube account, with a direct links to/from my blog so that people can read the 'how to' background info. Just short time-lapse vids so far, and I try to film as many shoots as possible, when feasible. There are currently another 2 or 3 in the pipeline.

In true Strobist style, I like to keep things really simple - the results are pleasing and client is always happy. I think it's true to say that some of them almost prefer and appreciate more the 'low key' production ethic; it's somehow more honest to them when the results speak for themselves without incurring a huge budget.

Anyway, just thought this might be of interest to you/fellow readers. My YouTube channel is here and my blog is here

Hope this helps folks.

December 01, 2008 5:20 AM  
Blogger jon said...

What a wonderful video! And as you say, it's great to see lots of smiles all round. If only all of our day-jobs could be this much fun.

December 01, 2008 6:32 AM  
Blogger BM said...

Great and funny video, lots of improvisation going on, nice to see real work with real fun!
Regards

December 01, 2008 6:40 AM  
Anonymous Pat said...

Hey that was a great video. It's really good to see these set ups don't need to be complicated with a little imagination.

Looks like they had a lot of fun doing this too :-)

December 01, 2008 7:47 AM  
Blogger Tuffer said...

This was great. Yes, we really need more non-portrait videos (and I shoot mostly portrait/fashion). Since its different from what I usually shoot, it was so helpful and informative. Plus it inspires me to try different things... so now I just need a DIY for exploding compacts (they don't seem to carry those at Sephora).

December 01, 2008 7:56 AM  
Blogger Alfred said...

It's really great to see how others shoot products.
Thanks!

December 01, 2008 9:24 AM  
Anonymous flomei said...

Hey, absolutely nice!
This gave me a lot of inspiration.

Great work!

December 01, 2008 9:25 AM  
Blogger Debbi_in_California said...

A mirror for a white background? Is that what he is using?
Debbi

December 01, 2008 9:33 AM  
Blogger Rich Gensheimer said...

Off topic, but did I miss the announcement of a new small strobe book by Joe McNally? Coming Feb 2009...

The Hot Shoe Diaries.....

see Amazon.com

December 01, 2008 12:48 PM  
Blogger David said...

FYI, to a the people who have had comments on this post which were not moderated into publication. Suggest reading the comments TOS for explanation, and better venue to address your particular issues.

Best,
DH

December 01, 2008 5:32 PM  
Anonymous Karl Petersson said...

Yes I do agree with most posters above that this kind of product "technical" videos are really nice to see.
It should be noted that the strobe used are Broncolors and as far as I could see the Grafit 4 that has an adjustable flash duration from 1/80s-1/6000s that makes this shooting of movement that really elevates this kind of shoots from the normal "content in a box" shoots.
The sharpness of liquids and powder are impossible to get without a very short flash duration.
I have shoot liquids myself and not having the budgets for Brons i have noticed the fundamental difference in result compared with high speed flash syncs of speedlites and similar to a really fast flash duration.
Karl

December 01, 2008 8:26 PM  
Anonymous thundernospam said...

What was the purpose of the blowup pool? Contain the "mess" or is there a shiny side for lighting purposes?

I took note of the gloves handling the product to keep finger prints off them. Nice touch.

Was the white background either poster board or paper depending on the scale of the shot?

Thanks. I enjoyed this.

December 01, 2008 10:20 PM  
Anonymous Anonymous said...

Awesome :) I love how everything was planned and executed :D, also love how much detail was put into getting the right shots and the ingenuity to get the effects they wanted with simple solutions -spoon catapult, air-pumping the cosmetic powder, etc-

And I truly drooled looking at the Broncolor gear :)

Eduar

December 01, 2008 11:00 PM  
Anonymous Anonymous said...

GREEEEAT! We are trying to get to that level with our clients but we can use all inspiration we can get! Keep up the great work!

Wilhelm

December 02, 2008 3:47 AM  
Anonymous Pacquiao VS De La Hoya FREE Live Stream said...

I like it! Great video!

December 02, 2008 7:55 AM  
Anonymous Nicolai said...

Hya! Did you know about this one? http://www.amazon.com/Hot-Shoe-Diaries-Creative-Applications/dp/0321580141/ref=pd_sim_b_3.

Cuki (your passive RO@UK reader)

December 02, 2008 11:28 AM  
Anonymous Anonymous said...

fantastic loved the franglais descriptions...dont know why but the whole thing had a particularly european vibe

December 02, 2008 1:45 PM  
Blogger Stef11488 said...

Great video I loved learning how they made the final image!!!

December 02, 2008 11:05 PM  
Blogger kowcher said...

Really enjoyed that. Thanks for sharing!

December 03, 2008 1:41 AM  
Blogger azharariff said...

Cool stuff & thanks for sharing. Was there image interpolation for blowing up the photos for poster size? Cheers!

December 03, 2008 9:45 PM  
Anonymous Matt said...

Very cool video, JJBG. Thanks for sharing, David. I would love to see more product photography features. Keep up the great work.

December 10, 2008 10:18 PM  
Anonymous Advertising Photographer Alleh said...

Thank you I really enjoyed the video. Makes me want to do some.

December 19, 2008 12:15 AM  
Blogger JB said...

I have another making of video on my youtube page. This time it's for a French company called Auriege.

http://www.youtube.com/user/mozparis

hope you guys like it as well

thanks for looking

jb

March 20, 2009 5:59 PM  

Post a Comment

<< Home