First Time in the US: Gulf Photo Plus is Coming to Seattle.

A L'il TGIF Fun

This one is very hard to post with a straight face.

First off, please note that I am not exactly endorsing this. But I will give them credit for making the umbrella a shoot-thru rather than a reflective version.

Second, I would only say that any umbrella of this size should rightfully have a stiff, fruity drink under it -- with a tropical sunset as a backdrop.

And assuming you are that unafraid of embarrassing yourself in public, I like this version better. If you're gonna go for it, I say go all out.

:: Strobrella Product Page ::

(Thanks to Artur Gajewski for the tip!)



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Blogger Maki said...

I just snorted out loud. Thanks for the laugh. I LOVE it. hahaha.

May 14, 2010 12:04 AM  
Blogger Mike said...

I'd almost want to use one in some sort of parody photoshoot, somewhat similar to your DPP thing with the models and paux-paparazzi, but way more over the top and kitschy.

May 14, 2010 12:18 AM  
Blogger djaef said...

Thanks David, I needed a laugh today...

May 14, 2010 12:29 AM  
Blogger Joe said...

I posted this response in the older blog post, by mistake;), but it really belongs here:

There is something even better and probably more useful, more in line with off-camera philosophies of the "Handholdable Umbrella and Bracket" designed by Bob Krist. A quick off-camera umbrella solution for travel headshots;) I like it... It works beautifully with Nikon's SB-800 in TTL on the umbrella and D90 with on-camera flash used as in commander mode...

See here:

May 14, 2010 12:39 AM  
Blogger Thomas said...

Granted, it looks completely silly. But if you've got nothing better, and if you held it off-axis, maybe you could get light that's a little similar to a beauty dish...? Maybe? Possibly?

At least they're not gouging anyone at seven euros.

May 14, 2010 12:39 AM  
Blogger Jason said...

I agree, this thing needs a strong fruity alcoholic beverage under it rather than a strobe.

No matter how well it may work, I'd be worried about being laughed out of an event using something like this.

May 14, 2010 12:43 AM  
Blogger IsaacMTSU said...

How about the lens flare this would cause...? :)

May 14, 2010 1:11 AM  
Blogger Andrew said...

That is so awesome! And hey, at least its not an over priced piece of tupperware...

May 14, 2010 1:30 AM  
Blogger David Ritchie said...

Haha, that looks awesome. Thanks for the laugh!! I wonder if it actually works well or not?

May 14, 2010 1:46 AM  
Blogger said...

Hah, it is humorous, but I just ordered one!

With a 12" diameter it's actually larger than a Lumiquest Softbox III, which I currently use semi-regularly. The main advantage I see is that the folded form of this is easier to tuck in a small lightstand bag.

May 14, 2010 1:46 AM  
OpenID monty425 said...

I thought this was a spoof until I saw that this guy/girl has been selling these on ebay

May 14, 2010 2:21 AM  
Blogger Noelle V. Dotillos said...

Okay, I must admit I laughed. Hahaha! :)

May 14, 2010 2:47 AM  
Blogger shambrick said...

I challenge - look at the portrait example on the website: I don't believe that was created with on cam flash(even using a strobrella!) The shadow from the subjects' hands indicates that the light is a fair way off axis. Even if the camera had been held in portrait orientation with the flash to the left, I don't believe that light comes from an on cam flash....

May 14, 2010 3:21 AM  
Blogger Double Prisme said...

Strobella... it sounds yummy ;P

May 14, 2010 3:42 AM  
Blogger Allan Jackson said...

Unless there's something I'm missing, it looks as it would be a reasonable way of doing on-axis fill for close range shots. At any rate, it would give you a larger light source than bare flash.

May 14, 2010 4:32 AM  
Blogger Mark said...

It looks just wrong, surely it should be made out of grainy dubious quality paper with thin slivers of wood and be either orange or green.

May 14, 2010 5:20 AM  
Blogger !nsane said...

It looks ridiculous, but so do all of gary fongs articles. would it be THAT different to a ringflash if set at very low powers? sounds like soft fill to me....

May 14, 2010 6:02 AM  
Blogger Alex said...

Hahaha....looks like another pointless strobist accessory i'm surprised it isn't made by Strobies!

May 14, 2010 6:39 AM  
Blogger Zaug said...

Thanks for sharing this humor.
I like how the little animation has a five sided version.
I wonder what the little umbrellas were originally manufactured for.

May 14, 2010 6:50 AM  
Blogger Gian said...

Man, this is bad rep for canon... =(

May 14, 2010 6:59 AM  
Blogger Chesco said...

It is for those sunny summer days, for the camera to not get sunburned...probably....

May 14, 2010 7:20 AM  
Blogger Andy Smith said...

Some people really need to get out more.

May 14, 2010 7:32 AM  
Blogger Thomas Zeng said...


I've seen some of these back in Mainland China--and some "pros" really using it in action!

simply "stunning"!

May 14, 2010 7:46 AM  
Blogger budrowilson said...

I haven't laughed that hard before 8am in years. Fantastic.

May 14, 2010 8:08 AM  
Blogger Michael said...

Actually, I think this could be really useful for macro, where the flash is on a bracket close to the subject and camera, and can't take really big modifiers.

May 14, 2010 8:38 AM  
Blogger Todd said...

That is classic! I like the head mount version. But the flash is still right on top of the camera. I guess you could always get a Voice Activated Light stand to wear it. Lets them be handsfree to do other things.


May 14, 2010 8:44 AM  
Blogger Barnacle said...

kinna corny lookin, but not much more than say a whale-tail or some of the other choices out there.
no,, i won't be buying one.

May 14, 2010 8:51 AM  
Blogger Jonathan Histed said...

Trying not to stifle my giggles: I can't help but observe: it is from a structures perspective very efficient: Why is it people use brolys usually ? Because structurally they are very efficient. You get a lot of surface area for minimised material content: they errect quickly and can be put away quickly: probably only tobe beaten by inflated/ pressurised structures (e.g. a balloon). That is why people use umbrellas usually: there is less mass in the structure to errect that much "sruface" compared to a box : because much of the structural forces are tensile ones in the surface of the brolly: (like a sail on a ship.); when loads are largely compressional: you tend to have more massive structures . So : a lumquest III for example: has more material in it... is a less efficient structure. But it also looks a whole heap less ridiculous...

cetainly brightened up my Friday :)

See you in London David: I got the first cancellation. Wa hoe !

Party at TFC!


May 14, 2010 8:53 AM  
Blogger Nathan said...

I'll have a long island iced tea please :)

May 14, 2010 8:55 AM  
Blogger Anthony - Motojournalism said...

These will do well. Embarrassing aunts and uncles will purchase them by the thousands for family gatherings...

May 14, 2010 9:00 AM  
Blogger emrphoto said...

Somewhere, heartbreakingly, a mini-Mary Poppins is now grounded....

May 14, 2010 9:00 AM  
Blogger Bill said...

Let's see............a $2500 camera body, $1300 lens and a $450 flash. ya, that bling goes perfectly with that setup.....LOL

May 14, 2010 9:33 AM  
Blogger Deke said...

Difused flat light ... it's the new Black my friends "=^)

May 14, 2010 9:51 AM  
Blogger Zach Gillit said...

I just love the cheesy quote on the front page.
"Amateurs talk about equipment, pros talk about money, masters talk about the strobella"

May 14, 2010 10:33 AM  
Blogger N said...

Hey for $15 to your door it's better than a lot of options… you know except for pointing the pictured flash up at the ceiling of course.

May 14, 2010 10:50 AM  
Blogger Alger said...

This is great for a photo shoot of Barbie or Ken. Anyway, this is better than the whaletail.

May 14, 2010 10:51 AM  
Blogger Reinoud said...

I think the important question is: *what* kind of beverage is appropriate under a shoot-through umbrella. "Strobella" sounds like a nice cocktail, but I want to know how it actually tastes!

May 14, 2010 11:19 AM  
Blogger ShotsbyRick said...

Seems we have another Strobist induced site crash... Imagine showing up to a wedding event with this little setup. hehe

May 14, 2010 12:26 PM  
Blogger fabian9 said...

Bought. This is going to be great for my macro photography! hahaha

macro blog

May 14, 2010 12:32 PM  
Blogger Davidikus said...

Is it really that stupid? It looks a bit bit & cumbersome, but so is the flash, really. Anyone can recommend smaller on-flash umbrellas (reflective or through)? This is for work with students (I would not use it in real life situations).

May 14, 2010 12:51 PM  
Blogger SAUL said...

Yes is totally funny, but even more funny is that there are people that will actually buy this thing to see how much will improve their lighting!

May 14, 2010 1:30 PM  
Blogger hubert said...

How come I wasn't surprised that this is from Italy, haha. i have seen even lamer things from there. Sorry Italy, tough times indeed.

I prefer Lumiquest's Softbox III, more efficient, and the light doesn't spill.

May 14, 2010 1:49 PM  
Blogger Wink of an eye Digital said...

Curious Dave

Do you get yer yaya's off showing this on a Canon? Betcha I'm gonna goggle nikon/min umbrella/nurd and post it in discussions


good one

May 14, 2010 2:37 PM  
Blogger Dave said...

Next thing we will see is a headbrella. a hat with a built in 42in umbrella. The need for a VAL to carry a paint pole will be a thing of the past

May 14, 2010 4:14 PM  
Blogger Eric said...

Don't scoff too harshly at it.

I made one from a 10 umbrella I found in some back room of some random photography store in Hong Kong.

Off camera and proportionally sized for my g9 and 270ex, its awesome!

Here's the build set:

May 14, 2010 4:40 PM  
Blogger Christian Lalonde said...

remind me of the "soft shoulder" for those old enough to remember it!!! Hahaha

May 14, 2010 6:47 PM  
Blogger Alex said...

"Amateurs talk about equipment, Pros talk about money, Masters talk about light"
Is there anything more funny than seeing that quote on THAT site :)

I needed a good laugh today, and although I had seen the umbrella's before on eBay, I had not yet seen that quote!

May 14, 2010 7:04 PM  
Blogger Paul said...

I'd prefer to use the Lastolite EzyBox Hotshoe but I've been known to use letter size paper if I can't get my hands on anything else.

May 14, 2010 7:13 PM  
Blogger Bob Walters said...

It's hard to believe Canon would market a flash with such a silly looking diffuser. I just hope Nikon doesn't follow suit.

May 14, 2010 11:15 PM  
OpenID Zack said...

"See our feedbacks on eBay."

Sums it up pretty good right there, I'd say.

May 14, 2010 11:46 PM  
Blogger MikkoNiemela said...

I've used a similar sized umbrella made by Kaiser. I use it with the flash on Justin Clamp and just tuck the shaft under a Honl Speed Strap. The light quality is not too bad, but you have to really watch out for umbrella's edge shadows on the background.

It's the only umbrella that's always with me. Haven't ever used it on-camera and never will...

May 15, 2010 3:45 AM  
Blogger rhys said...

My Strobella

Further talk of it...

May 15, 2010 8:17 AM  
Blogger Robert said...

"masters talk about light" I like their slogan, and think that your portfolio is 10 times more important than wheather or not you got your gear from a pinacolada.

May 15, 2010 8:47 AM  
Blogger rhys said...


Below is a link of one of the first few shot's I had taken with a Strobella and 'off camera' flash in general.

May 15, 2010 10:00 AM  
Blogger rhys said...

I was after a 'soft' 'snoot-like' effect. Also like how it gives nic catch-lights in the eyes, which is something a snoot can't do...

May 15, 2010 10:02 AM  
Blogger Jeff said...

awww, thats so adorable, I will use that for concert photography, real low profile

May 15, 2010 6:53 PM  
Blogger Patey North said...

This does look pretty hilarious, a tiny umbrella sitting atop an otherwise "normal" on-camera flash.

But you know, I've held a white paper towel up in front of my pop-up flash in a pinch. I see this as ingenious, if a little funny-looking. :-)

May 15, 2010 7:56 PM  
Blogger MEMason said...

I would like to say I have seen worse, but I am not sure that would be true. I can't wait until I see someone with it in person!!

May 15, 2010 10:03 PM  
Blogger Steve Perks said...

You might all be laughing, but in Scotland, this is an essential piece of kit.

Just point the brolly upwards.

May 16, 2010 6:00 AM  
Blogger Kurt said...

I can't help but notice more than anything the fact that the rotating .gif on their site of it is a pentagonal umbrella on the only left-handed camera I've ever seen.

May 16, 2010 2:39 PM  
Blogger Raymond St Arnaud said...

So what do you have
1. On axis lighting
2. very close to the lens
3. Similar fill to a ring light
4. Less cumbersome than an Alien Bee ring light.
5. Probably more efficent than the 2 ring light sytems that attach to a flash.
6. Doesn't need hand holding like one of the ring lights.
7. No stress on the hot shoe.
8. Shoot horizontal or vertical without any worries of something falling off.
9. Better diffusion than a Stofen
10. Very efficent storage.

Probably some more...

May 16, 2010 2:59 PM  
Blogger Christopher Carroll Photography said...

It's cute... I would try it.

I already get laughed at for using my light modifiers made out of beer cartons that I learned about on this blog. Why is this any worse?

May 16, 2010 6:23 PM  
Blogger alexdpx said...

I dunno . . . but theoretically, that could be useful for macro photography - a big light source for small subjects.

May 17, 2010 4:40 AM  
Blogger blanky said...

I got one Strobella a week ago and I am very happy with results. Far better than most 'portable' diffusers. What makes a diffuser better than another is the surface and Strobella has far more surface than lightsphere or softbox.
When on camera it reduces shadows, doesn't just soften them, 'cos it's very near to the lens.
Actually I use it most off camera, so I can near it to the subject.
It's great for portraits and small subjects. And it's really portable, it folds down to nothing.

May 17, 2010 5:42 AM  
Blogger Mark Wernham said...

Gear heads laughing it up. Looks very useful to me, esp handheld off camera for 'guerilla' photography. I find I am trying to minimise as much as possible the amount of gear I hoik around these days. I did a some street photography in Tokyo the other week, I would have liked to have given the Strobella a go in that scenario.

And for cheap, too!

May 17, 2010 9:10 AM  
Blogger Mark Wernham said...

And two of you thought this was being made by Canon? Seriously, dudes…

May 17, 2010 9:12 AM  
Blogger Johan said... they come in blue?...with paisley designs?...or is it stricly white??? LOL

May 17, 2010 10:41 AM  
Blogger AU said...

I work in a museum, often have to snap pictures of small(ish) items in bad light. Hate to lug gear around, so this seems ideal for travel, no bulk/weight issues, and diffuses enough for a lot of close up work. Will buy.

May 18, 2010 4:17 PM  
Blogger rubagoy said...

I just ordered one. We'll see how it goes. I think it should be fun for photo sessions with family and friends.

May 19, 2010 10:26 AM  
Blogger Ham(m)er said...

I had never seen anyone else do this before. It's too bad that so many are laughing at it.

A couple months ago I went online and bought a white doll umbrella, roughly the same size.

I have my flash on a flip bracket and attached the umbrella with an elastic band.

Does it ridiculous. Yes. But, it's hard to not stand out and look silly with multiple cameras and any number of modifiers attached to the flash anyway.

I've used it at a confirmation and a first communion so far. I could have placed my flash on a stand and put a larger umbrella on that. I didn't because I needed to shift positions occasionally and I thought that the umbrella stand would be more distracting for the families in the pews.

In general, I would bounce light from the ceiling. The church in question had dark wood ceilings.

I like bounce cards pretty well too. But, my umbrella is a nice option for $7.

May 19, 2010 2:24 PM  
Blogger said...

In the days before I had pocketwizards (or an assistant) I was shooting a couple getting into a limo and I handheld a large umbrella behind me which I reflected a flash unit (connected via hotshoe) into for softer light. It worked very well given the pitch black situation. I'd have to agree that a smaller umbrella would belong in a tropical drink :-)

May 20, 2010 11:15 AM  
Blogger RayPlay said...

Really funny, especially that you can actually buy it...ROTFLMAO

May 20, 2010 5:11 PM  
Blogger godfrog said...

That looks excellent, actually. Camera in right hand, popup flash (with silly eBay diffuser) doing on-axis fill light. Flash unit in left hand with the cocktail umbrella. Great portrait lightning anywhere, at the cost of being the laughing stock of the photographic community.

May 29, 2010 9:11 AM  
Blogger Winged Power Photography said...

Hmm.. At first, I was kinda chuckling as well, then I realised: larger surface area that an lumiquest softbox or the honl diffuser. SILENT setup and break down. The only thing I'm thinking is that it needs a reflective backing to prevent light spill, as well as increasing efficiency.

Though, I really am scratching my head... why are folks laughing away at this? Because it's an umbrella on a flash? How is that different than the typical softbox mods?

Btw, Eric, love the link to the custom bracket:

Do you have that on one of the on demand fab sites? Would love a copy of the acrylic one.

Seriously, light, fast/silent setup/breakdown, and soft light when up close(same as lumiquest and honl offerings), The fact it folkds down to effectively a stick is a huge plus, since the current diffusers I use don't roll up well or need to lay flat somewhere.

Will definitely either buy one of theirs or see if I can't pick up a cheap umbrella from the local dollar store. Definitely liking Eric's bracket, the more I see it.

May 30, 2010 12:24 PM  

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