Back In My Day, We Used Cardboard

Photojournalist David Honl is marketing a store-bought snoot for those of you who feel funny shooting a Fortune 500 CEO with a cereal box stuck on your flash.

He also has a velcro'd bounce-card/gobo thingie, too.

I'm sure they work fine, and all. But my last box of Frosted Flakes came with a free pedometer inside.

I'm just saying.
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(Via Digital Rangefinder, a blog run by a real, live college photojournalism prof.)