Friday, August 24, 2007

Readers Shoot Back: Konstantin Sutyagin

Born and trained as a product designer in Russia, photographer Konstantin Sutyagin moved to Los Angeles in 1999. There, he has worked as a graphic designer and, most recently, as a photographer. He submits his work to no fewer than seven different microstock companies.

I have mixed emotions about microstock, but to ignore it as a business model is rather like having your head stuck in the sand. Or someplace worse.

Sutyagin sells about 100 images a day via Shutterstock alone, and also supplements his photo income by referring other shooters to the agency. For example, that link above is coded with his referral info. So if you are going to sign up anyway, you can help to support Konstantin as 3 cents from each image a referred shooter sells would go to him. (That's from the company's split, not yours.)

Living in L.A., he has no shortage of friends with model potential. In a pinch, he'll even shoot himself (as in the chauffeur shot above.)

Sutyagin's photos caught my eye in the Strobist pool almost immediately. He is clearly getting past the idea of merely making good light, and has moved on to injecting a personal vision into his photography.

Case in point is this photo, which was singled out as a front page feature on iStockPhoto.com. (You can see how they used it in a screen grab here.)

Pause for a moment to consider how that must have felt to a young, Russian-born photog, to see his photo amplified like that, along with only his name and that of his adopted country next to it.

Sutyagin got the idea for the photo series when an artist/model/friend showed up with a new beard. He was amazed at how much his friend looked like the traditional depiction of Jesus.

So he planned to shoot him in a suburban neighborhood in a classic, iconic pose. The box was a found object. (NEVER underestimate the value of a found object on the scene as a creative spark. Always be ready to switch horses for a better idea.)

Fortunately, Sutyagin posted a contact sheet of the shoot, (click the pic for larger view) so you can easily watch the progression yourself. He likens the creative process for content to the one we like to use for zeroing in our light: Shoot, chimp, adjust, shoot, move, chimp, adjust, etc.

He considers each photo to have three elements: Subject, background and lighting. He prefers twilight for it's drama and ease of balancing with the light from a small flash.

He started shooting this shot with direct flash, then moved his Canon 420EX off-camera and into an umbrella. Finally he added a Vivitar 285HV for a backlight. The latter makes the photo, IMO. It not only rim lights the model's head but also backlights the robe, almost making an internally glowing look.

So many people get so excited the first time they off-camera flash into a twilight sky (granted, it is a huge improvement) that they fail to take the next step and define or separate their subject with a second light. Do yourself a favor and don't shortchange yourself by using just one light.

He moved a little to the right to include a setup shot (boy, was he shooting with me in mind, or what) to show just how simple and sparse his lighting gear really was. Not a lot of money here. Note that he is only using one umbrella and one stand, total. Gotta love those voice-activated light stands.

And speaking of the contact sheet, look how quickly Sutyagin explores different views. After the fact, I always find that I stay on one idea for too long at the expense of finding others. I have too many "sport photographer" brain cells, just motoring happily away...

But what about the final photo itself? The concept is as flexible as the execution is sharp. Sutyagin himself has been surprised at the layers that people extract from the photo.

Speaking for myself, I can see two visually aware, devout Christians looking at the photo, with one seeing it as blasphemous and the other seeing it as a telling comment on the shallowness of the ready-made quality of some modern churches. That is the beauty of the photograph, really. What you see in it says more about you than it says about the photo.

And as a stock photo, the conceptual uses for it are as varied as the people who will view it. In short, Sutyagin has shown himself to be a thinking stock photographer.

So what are his plans going forward (besides read Strobist on a daily basis, I mean?) He sees himself continuing to build his stock portfolio, shooting friends in Los Angeles. But next week he heads back to Russia for a month, where he will be shooting heavily, concentrating on portraits.

You can see more of his work on his Flickr Stream, or at his website, www.cool-photos.com. Or you can email him at info[~at~]cool-photos[~dot~]com.

Some of his stock photo libraries include these at LuckyOliver, ShutterStock and iStockPhoto.

(Seriously, take a good long look at his ShutterStock page and see how hard this man works and thinks.)

__________

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15 Comments:

Anonymous infxualbydesign said...

gotta agree with you about konstantin's shutterstock portfolio. i could see dozens of uses for almost every image there!!

August 24, 2007 1:48 AM  
Blogger David said...

Infx-

His work is a good example of what it takes to make it in microstock. He hits for power, hits for average, and gets a heckuva lot of at-bats.

August 24, 2007 2:50 AM  
Blogger Ken said...

I have to say I'm pleasantly surprised that you chose to put Konstantin in the spotlight. I always liked his photos and thought of him as a great photographer. I'm very glad that his constant ability to produce quality photographs has made its way across the web. His Shutterstock portfolio is incredible.

August 24, 2007 3:02 AM  
Blogger Terence Hogben said...

Producing work like this makes one wonder why he does not get into a conventional stock agency where he could make a lot more money.
I think the Micros are brilliant at hyping up the whole Micro thing, and getting photographers to feel they are sharing in a great thing , at the end of the day only the Micro owners are making good money.

Anyway nice work.
Regards
Terence

August 24, 2007 3:50 AM  
Anonymous Anonymous said...

Wow, what an honour to have your seal of approval.

August 24, 2007 4:38 AM  
Anonymous Sean McCormack said...

I agree with Ken. I added Konstantin as a contact the second I saw his stuff in the pool.

Great post!

August 24, 2007 5:44 AM  
Anonymous ed said...

Some great photos in there, future looks bright for him. Things bigger than micro stock! Congrats

August 24, 2007 7:04 AM  
Anonymous Anonymous said...

David,
Please give us some tips on photographing ourselves. I never seem to be able to frame myself correctly and get whatever prop in, and I have no one else to do it. There must be a trick to it.
Pauline

August 24, 2007 10:26 AM  
Anonymous Andrew Smith said...

Konstantin's thread on Flickr which evolved into a discussion about microstock inspired me to experiment with the idea of selling some of my own images that way. Here's how it worked (or didn't) for me:

http://www.meejahor.com/?p=469

August 24, 2007 11:14 AM  
Anonymous Anonymous said...

Not a lot of money here. Note that he is only using one umbrella and one stand, total. Gotta love those voice-activated light stands.

Where I come from, voice-activated light stands (assistants) and models charge money. Perhaps someone can tell me where I can tap into a supply of cheap/free labor?

My friends and family all have lives of their own, and I wouldn't think of burdening any of them with assisting duties for projects I expect to profit from.

Microstock works for some, and its cult-like hype is driven by a small handful of microstock superstars (Yurie whats his name, Lise Gagne, etc.). But for most, it is not a sustainable business model.

It might be cool for someone to make $100 off their collection every few months ("cool, I can buy another Vivitar!"), but that will come nowhere close to paying for one's business operating expenses. Unless of course, one gets an unlimited amount of free labor (models and assistants). How long can that last? Will friends be willing to offer their free services 3 years from now?

Nice work though.

August 24, 2007 12:41 PM  
Blogger Gregg said...

Hey David

Clever tag line under the Strobist header... and quite accurate.

"The Lapin Agile also was popular with questionable Montmartre characters including pimps, eccentrics, simple down-and-outers, a contingent of local anarchists, as well as with students from the Latin Quarter, all mixed with a sprinkling of well-heeled bourgeois out on a lark."

I think you captured the Strobist contingent...

BTW, Seattle was a hoot. Thanks.

Later,
Gregg

August 24, 2007 3:39 PM  
Anonymous Anonymous said...

Yes, please, everyone stay away from the microstock market.

It's not worth your time... as you can see from the photographer highlighted in this post, the caliber of images is horried (I'm being sarcastic, just in case someone doesn't get it).

Flee microstock!! Run from it!!

Disclaimer: I am heavily invested into the microstock world; close to 1,000 images online. My microstock royalties cover the montly car payments on my Lexus and my wife's (one year old) Prius. The more people that stay away, the less competition there is. Thank you for your absence.

August 24, 2007 5:46 PM  
Anonymous Anonymous said...

Sadly, I don't think the industry can do anything to stop microstock. I work in corporate communications and we've started to use microstock more and more in place of traditional libraries. There's sometimes no quality difference.

Pretty much every industry has had its pricing power decimated at one time or another.

Late-capitalism extolls the virtues of 'cheap prices' while everyone's on the hamster wheel working harder to get less and less, pacified by the odd bit of cheap sweatshop-made tat.

August 25, 2007 4:58 AM  
Anonymous joan3RC said...

Debate aside, I think his photos are fantastic... and it looks like he's found a way to make it fun.

August 25, 2007 8:38 AM  
Blogger Robeo said...

Fantastic photographer, fantastic photos. Just another reason, like it or not, that microstock is here to stay. Complaining won't make it go away.

August 26, 2007 12:50 AM  

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